Advancing Healthcare
Without Barriers
Dr. Laura Fralich is a Sports Medicine physician, educator, and speaker challenging traditional care models and advancing a more direct, accessible approach to healthcare.
Dual board-certified: Family Medicine & Sports Medicine
Founder, Northwest Sports and Exercise Medicine
Sports Medicine physician
Advancing Healthcare
Without Barriers
Dr. Laura Fralich is a Sports Medicine physician, educator, and speaker challenging traditional care models and advancing a more direct, accessible approach to healthcare.
Dual board-certified: Family Medicine & Sports Medicine
Founder, Northwest Sports and Exercise Medicine
Sports Medicine physician
Advancing Healthcare
Without Barriers
Dr. Laura Fralich is a Sports Medicine physician, educator, and speaker challenging traditional care models and advancing a more direct, accessible approach to healthcare.
Dual board-certified: Family Medicine & Sports Medicine
Founder, Northwest Sports and Exercise Medicine
Sports Medicine physician
I have the utmost respect for her clinical skills.
I have had the distinct pleasure of working with Dr. Fralich for many years, from fellowship into private practice. I have the utmost respect for her clinical skills and recommended that she replace me as Team Physician for the Spokane Chiefs Hockey Club when I retired. I support her in any endeavor without reservation.
PZ Pearce, MD
Team Physician, Vegas Golden Knights
Healthcare That Works
IMPROVE ACCESS TO CARE
ADVANCE NON-OPERATIVE TREATMENT
EDUCATE PATIENTS AND CLINICIANS
Healthcare isn’t working the way it should.
Patients are waiting too long for care that should be straightforward.
Access is limited by referrals, insurance restrictions, and system delays.
Clinicians are pushed to move faster instead of practicing with the time, care, and thoughtfulness patients deserve.
Most people inside the system are trying to do the right thing.
But the structure around them often gets in the way.
The result?
Delayed care. Unclear answers. Missed opportunities for better outcomes.
That’s what led Dr. Fralich to do the work she does today. As a leader and speaker in sports medicine, she’s building a different approach to care, by creating space to highlight what’s actually working in healthcare, and helping patients, clinicians, and the public navigate a system that too often makes it harder than it should be.
What Sets
Dr. Fralich Apart
Built a direct-access model that removes traditional barriers to care
Offers specialized, non-operative approaches using advanced techniques not widely available in her region
Focuses on access and transparency
Challenges traditional care models with a more direct, patient-centered approach
Highlights what’s working in healthcare—not just what’s broken
I have the utmost respect for her clinical skills.
I have had the distinct pleasure of working with Dr. Fralich for many years, from fellowship into private practice. I have the utmost respect for her clinical skills and recommended that she replace me as Team Physician for the Spokane Chiefs Hockey Club when I retired. I support her in any endeavor without reservation.
PZ Pearce, MD
Team Physician, Vegas Golden Knights
Healthcare That Works
IMPROVE ACCESS TO CARE
ADVANCE NON-OPERATIVE TREATMENT
EDUCATE PATIENTS AND CLINICIANS
Healthcare isn’t working the way it should.
Patients are waiting too long for care that should be straightforward.
Access is limited by referrals, insurance restrictions, and system delays.
Clinicians are pushed to move faster instead of practicing with the time, care, and thoughtfulness patients deserve.
Most people inside the system are trying to do the right thing.
But the structure around them often gets in the way.
The result?
Delayed care. Unclear answers. Missed opportunities for better outcomes.
That’s what led Dr. Fralich to do the work she does today. As a leader and speaker in sports medicine, she’s building a different approach to care, by creating space to highlight what’s actually working in healthcare, and helping patients, clinicians, and the public navigate a system that too often makes it harder than it should be.
What Sets Dr. Fralich Apart
Built a direct-access model that removes traditional barriers to care
Offers specialized, non-operative approaches using advanced techniques not widely available in her region
Focuses on access and transparency
Challenges traditional care models with a more direct, patient-centered approach
Highlights what’s working in healthcare—not just what’s broken
Credentials
& Leadership
Dual Board-Certified in Family Medicine and Sports Medicine
Founder and Owner, Northwest Sports and Exercise Medicine
12+ Years as a Sports Medicine and Team Physician
Host of the Podcast What’s Right With Healthcare
Founder, Women in Medicine Conference (Spokane County Medical Society)
Clinical Instructor, University of Washington School of Medicine & Former Assistant Professor, Washington State College of Medicine
Founder & Co-Director, Sports Performance and Leadership Summit for High School Athletes
Led Medical Teams for the USA Special Olympic Games and the Boston Marathon
Member, WIAA Sports Medicine Advisory Committee
Who She Speaks To
Clinicians, trainees, and healthcare professionals
Women in medicine and leadership
Athletes, parents, and coaches
Students and emerging professionals
Credentials & Leadership
Dual Board-Certified in Family Medicine and Sports Medicine
Founder and Owner, Northwest Sports and Exercise Medicine
12+ Years as a Sports Medicine and Team Physician
Host of the Podcast What’s Right With Healthcare
Founder, Women in Medicine Conference (Spokane County Medical Society)
Clinical Instructor, University of Washington School of Medicine & Former Assistant Professor, Washington State College of Medicine
Founder & Co-Director, Sports Performance and Leadership Summit for High School Athletes
Led Medical Teams for the USA Special Olympic Games and the Boston Marathon
Member, WIAA Sports Medicine Advisory Committee
Who She Speaks To
Clinicians, trainees, and healthcare professionals
Women in medicine and leadership
Athletes, parents, and coaches
Students and emerging professionals
Credentials & Leadership
Dual Board-Certified in Family Medicine and Sports Medicine
Founder and Owner, Northwest Sports and Exercise Medicine
12+ Years as a Sports Medicine and Team Physician
Host of the Podcast What’s Right With Healthcare
Founder, Women in Medicine Conference (Spokane County Medical Society)
Clinical Instructor, University of Washington School of Medicine & Former Assistant Professor, Washington State College of Medicine
Founder & Co-Director, Sports Performance and Leadership Summit for High School Athletes
Led Medical Teams for the USA Special Olympic Games and the Boston Marathon
Member, WIAA Sports Medicine Advisory Committee
Who She Speaks To
Clinicians, trainees, and healthcare professionals
Women in medicine and leadership
Athletes, parents, and coaches
Students and emerging professionals
Signature Keynote Topics
Direct Specialty Care: An Alternative Healthcare Model
How removing barriers improves outcomes and restores trust in care
Early Sports Specialization: What Every Parent and Coach Needs to Know
What early sports specialization means for young athletes, and how to support long-term health and development
Women in Medicine: Leading Without Shrinking
Navigating bias, owning authority, and holding standards in male-dominated environments
Train Like an Athlete, Practice Like a Clinician
What sports teaches us about preparation, decision-making, pressure, and delivering when it matters in healthcare.
From Athlete to Physician: Redefining Identity Through Injury
How to approach injuries with a long-term mindset so patients can stay active for life
What Audiences Leave With
A clearer understanding of what’s actually working in healthcare, and how to apply it in real-world settings
Practical insight into non-operative and less invasive treatment options for common orthopedic conditions
Stronger decision-making in complex, high-pressure environments
Greater confidence navigating healthcare systems, leadership challenges, and change
A better understanding of sports specialization, injury recovery, and how to respond to setbacks when identity is tied to performance
Perspective on resilience, identity, and building a path forward when plans change
Signature Keynote Topics
Direct Specialty Care: An Alternative Healthcare Model
How removing barriers improves outcomes and restores trust in care
Early Sports Specialization: What Every Parent and Coach Needs to Know
What early sports specialization means for young athletes, and how to support long-term health and development
Women in Medicine: Leading Without Shrinking
Navigating bias, owning authority, and holding standards in male-dominated environments
Train Like an Athlete, Practice Like a Clinician
What sports teaches us about preparation, decision-making, pressure, and delivering when it matters in healthcare.
From Athlete to Physician: Redefining Identity Through Injury
How to approach injuries with a long-term mindset so patients can stay active for life
What Audiences Leave With
A clearer understanding of what’s actually working in healthcare, and how to apply it in real-world settings
Practical insight into non-operative and less invasive treatment options for common orthopedic conditions
Stronger decision-making in complex, high-pressure environments
Greater confidence navigating healthcare systems, leadership challenges, and change
A better understanding of sports specialization, injury recovery, and how to respond to setbacks when identity is tied to performance
Perspective on resilience, identity, and building a path forward when plans change
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Media Kit
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Media Kit
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Media Kit
An engaging and effective speaker and educator.
I have had the privilege of knowing and working with Dr. Fralich since her days as an outstanding resident. I have attended several conferences, many of which she personally spearheaded, and have witnessed firsthand what an engaging and effective speaker and educator she is. She is an expert in the material she presents and connects well with audiences, including medical professionals and athletes alike. As a medical professional, I always enjoy her presentations and walk away with a wealth of knowledge.
Karen Rimpler ARNP
Coulee Medical Center ER
Selected Speaking & Presentations
Sports Medicine Update: Non-Surgical Treatment Options for Common Musculoskeletal Injuries
Spokane County Medical Society (2025)
Sports Medicine Dermatology
Washington State Athletic Trainers Association Annual Meeting (2025)
Pediatric Athlete Pearls
Washington State Athletic Trainers Association Annual Meeting (2024)
Concussion Update: Amsterdam Consensus Statement
Primary Care Update (2024)
Nerve Injuries in Active Individuals
Primary Care Update (2022)
Orthobiologics
Inland Northwest Academy of Family Physicians (2020)
Exercise and Functional Fitness in Older Adults
Primary Care Update (2021)
An engaging and effective speaker and educator.
I have had the privilege of knowing and working with Dr. Fralich since her days as an outstanding resident. I have attended several conferences, many of which she personally spearheaded, and have witnessed firsthand what an engaging and effective speaker and educator she is. She is an expert in the material she presents and connects well with audiences, including medical professionals and athletes alike. As a medical professional, I always enjoy her presentations and walk away with a wealth of knowledge.
Karen Rimpler ARNP
Coulee Medical Center ER
Selected Speaking & Presentations
Sports Medicine Update: Non-Surgical Treatment Options for Common Musculoskeletal Injuries
Spokane County Medical Society (2025)
Sports Medicine Dermatology
Washington State Athletic Trainers Association Annual Meeting (2025)
Pediatric Athlete Pearls
Washington State Athletic Trainers Association Annual Meeting (2024)
Concussion Update: Amsterdam Consensus Statement
Primary Care Update (2024)
Nerve Injuries in Active Individuals
Primary Care Update (2022)
Orthobiologics
Inland Northwest Academy of Family Physicians (2020)
Exercise and Functional Fitness in Older Adults
Primary Care Update (2021)
An engaging and effective speaker and educator.
I have had the privilege of knowing and working with Dr. Fralich since her days as an outstanding resident. I have attended several conferences, many of which she personally spearheaded, and have witnessed firsthand what an engaging and effective speaker and educator she is. She is an expert in the material she presents and connects well with audiences, including medical professionals and athletes alike. As a medical professional, I always enjoy her presentations and walk away with a wealth of knowledge.
Karen Rimpler ARNP
Coulee Medical Center ER
Selected Speaking & Presentations
Sports Medicine Update: Non-Surgical Treatment Options for Common Musculoskeletal Injuries
Spokane County Medical Society (2025)
Sports Medicine Dermatology
Washington State Athletic Trainers Association Annual Meeting (2025)
Pediatric Athlete Pearls
Washington State Athletic Trainers Association Annual Meeting (2024)
Concussion Update: Amsterdam Consensus Statement
Primary Care Update (2024)
Nerve Injuries in Active Individuals
Primary Care Update (2022)
Orthobiologics
Inland Northwest Academy of Family Physicians (2020)
Exercise and Functional Fitness in Older Adults
Primary Care Update (2021)
Awards & Recognition
Awards & Recognition
Washington State Athletic Trainers’ Association Physician Award
2026
Washington State Athletic Trainers’ Association Physician Award
Washington State Athletic Trainers’ Association Physician Award
Washington State Athletic Trainers’ Association Physician Award
Top Doctor, Spokane Coeur d’Alene Living Magazine
Top Doctor, Spokane Coeur d’Alene Living Magazine
Top Doctor, Spokane Coeur d’Alene Living Magazine
2022
Top Doctor, Spokane Coeur d’Alene Living Magazine
Fellow, American Academy of Family Physicians
2018
Fellow, American Academy of Family Physicians
Fellow, American Academy of Family Physicians
Fellow, American Academy of Family Physicians
Dr. Sam Shikany Endowment Speaker, Primary Care Update
Dr. Sam Shikany Endowment Speaker, Primary Care Update
Dr. Sam Shikany Endowment Speaker, Primary Care Update
2015
r. Sam Shikany Endowment Speaker, Primary Care Update
President’s Hall of Fame Inductee, St. Christopher IMD College of Medicine
2004
President’s Hall of Fame Inductee, St. Christopher IMD College of Medicine
President’s Hall of Fame Inductee, St. Christopher IMD College of Medicine
President’s Hall of Fame Inductee, St. Christopher IMD College of Medicine
How This Work Extends
Speaking
Dr. Fralich works with conferences, organizations, and healthcare audiences through keynotes and presentations focused on sports medicine, access to care, and what’s working in healthcare today. Her talks are grounded, and designed to deliver practical, actionable insight.
Education
As an Assistant Professor at Washington State University College of Medicine and Clinical Instructor at the University of Washington School of Medicine, Dr. Fralich teaches medical students, residents, and clinicians to communicate clearly, make sound decisions, practice with integrity, and navigate real-world clinical challenges.
Northwest Sports and Exercise Medicine
The model Dr. Fralich built to remove barriers and simplify care—offering direct access, innovative non-operative treatment, and a more direct path forward for patients.
How This Work Extends
Speaking
Dr. Fralich works with conferences, organizations, and healthcare audiences through keynotes and presentations focused on sports medicine, access to care, and what’s working in healthcare today. Her talks are grounded, and designed to deliver practical, actionable insight.
Education
As an Assistant Professor at Washington State University College of Medicine and Clinical Instructor at the University of Washington School of Medicine, Dr. Fralich teaches medical students, residents, and clinicians to communicate clearly, make sound decisions, practice with integrity, and navigate real-world clinical challenges.
Northwest Sports and Exercise Medicine
The model Dr. Fralich built to remove barriers and simplify care—offering direct access, innovative non-operative treatment, and a more direct path forward for patients.
How This Work Extends
Speaking
Dr. Fralich works with conferences, organizations, and healthcare audiences through keynotes and presentations focused on sports medicine, access to care, and what’s working in healthcare today. Her talks are grounded, and designed to deliver practical, actionable insight.
Education
As an Assistant Professor at Washington State University College of Medicine and Clinical Instructor at the University of Washington School of Medicine, Dr. Fralich teaches medical students, residents, and clinicians to communicate clearly, make sound decisions, practice with integrity, and navigate real-world clinical challenges.
Northwest Sports and Exercise Medicine
The model Dr. Fralich built to remove barriers and simplify care—offering direct access, innovative non-operative treatment, and a more direct path forward for patients.
What Others Are Saying
An outstanding, highly skilled and sought-after clinician.
I have known and worked with Dr. Fralich for the past 12+ years as a clinical and academic colleague, and in recent years also as a patient. She is an outstanding, knowledgeable, highly skilled, and sought-after clinician, as well as an effective and respected speaker and clinical teacher. As a patient, I trust her completely—she has expertly treated multiple injuries. I will always see her first for medical concerns.
Janet Walker, MD
Assistant Professor, Washington State University College of Medicine
What Others Are Saying
An outstanding, highly skilled and sought-after clinician.
I have known and worked with Dr. Fralich for the past 12+ years as a clinical and academic colleague, and in recent years also as a patient. She is an outstanding, knowledgeable, highly skilled, and sought-after clinician, as well as an effective and respected speaker and clinical teacher. As a patient, I trust her completely—she has expertly treated multiple injuries. I will always see her first for medical concerns.
Janet Walker, MD
Assistant Professor, Washington State University College of Medicine
What Others Are Saying
An outstanding, highly skilled and sought-after clinician.
I have known and worked with Dr. Fralich for the past 12+ years as a clinical and academic colleague, and in recent years also as a patient. She is an outstanding, knowledgeable, highly skilled, and sought-after clinician, as well as an effective and respected speaker and clinical teacher. As a patient, I trust her completely—she has expertly treated multiple injuries. I will always see her first for medical concerns.
Janet Walker, MD
Assistant Professor, Washington State University College of Medicine
Outside
the Office
Former college athlete with a deep understanding of performance and recovery
Worked as a firefighter before medicine
Assistant professor and mentor to students and residents
Loves fly fishing
Values integrity over titles
If you're navigating healthcare, leadership, or change, and want insight grounded in real-world experience, Dr. Fralich brings a perspective that connects practice, education, and action. Get in touch today to book her for speaking and media.
Clear Care, No Barriers
Sports Medicine Physician | Founder, Northwest Sports and Exercise Medicine
lfralich@yahoo.com
© 2026 Laura Fralich MD
Outside the Office
Former college athlete with a deep understanding of performance and recovery
Worked as a firefighter before medicine
Assistant professor and mentor to students and residents
Loves fly fishing
Values integrity over titles
If you're navigating healthcare, leadership, or change, and want insight grounded in real-world experience, Dr. Fralich brings a perspective that connects practice, education, and action. Get in touch today to book her for speaking and media.
Clear Care, No Barriers
Sports Medicine Physician | Founder, Northwest Sports and Exercise Medicine
lfralich@yahoo.com
© 2026 Laura Fralich MD
Outside
the Office
Former college athlete with a deep understanding of performance and recovery
Worked as a firefighter before medicine
Assistant professor and mentor to students and residents
Loves fly fishing
Values integrity over titles
If you're navigating healthcare, leadership, or change, and want insight grounded in real-world experience, Dr. Fralich brings a perspective that connects practice, education, and action. Get in touch today to book her for speaking and media.
Clear Care, No Barriers
Sports Medicine Physician | Founder, Northwest Sports and Exercise Medicine
lfralich@yahoo.com
© 2026 Laura Fralich MD